Pokemon Go
McDonald’s X Pokemon Go
Tasked to create retail elements for the McDonald’s x Pokemon Go collab. Set to launch in Winter 2024, McDonald’s goal was increase traffic within stores by making certain locations into PokeStops.
Associate Creative Director: Arthur Czerep
Copy Writer: Melissa Lavin
Final Elements
Digital Merchandiser
Window Poster
Kiosk Attract Screen
In-store Flyer Front
In-store Flyer Back
Other Conceptual Work
PROCESS
X
We were getting all the XP (Experience Points) here. Below are some of the concepts shown clients before we settled on the best evolution.
window poster variations.
flyer variations.
