Next-Gen Loyalty Program for the McDonald’s US Market
This Capstone Project involved creating a new in-app loyalty program that will get Gen Z coming back for more. How did we do this? Games, games, and more games.
Design Partner: Greta Vaitulevicius
tms (The Marketing Store)
Art Direction Intern - McDonald’s Retail Team
VISUAl
IDENTITY
INTRODUCING
A new loyalty program inspired by the communities we grew up with, we blended, fresh familiarity, colorful 8-bit imaging, and streaks leading to stellar prizes
In-App Game Design
RETAIL experience
PRIZE CORNER
A new way to access merch on the McD’s app. Spend reward points on new partnerships!
Found on Rewards & Deals tab
Gen Z’s Favorite Pastime
We wanted to highlight one of the key app features that this generation grew up on and knows quite well. Thus, Sippin’ Streaks was born, an easy way to receive rewards just by opening the app.
