A Spicy Good Morning
Led and collaborated with Creative Director, Anna Davis, to conceptualize and deliver a new limited time breakfast sandwich. Released nationally in Summer 2025.
Creative Director: Anna Davis
Copy Writer: Walter Gibson
Spicy mcmuffin
McDonald’s Retail Experience
final elements
Window Poster
Graphic Readerboard
Outdoor Pre-browse
Drive Thru translite
Outdoor Pre-browse
Outdoor Promobanner
Kiosk End Frame
process
photography
Photographer: Ren Fuller
motion
In-Store
Let’s take a look at what our motion team came up with based on the storyboards we created above.
Senior 3D artist: Adriel Lopez
Camera / DIT:
Brian Pietrini / Digital Tech
Ben Speckmann / Photo Assistant
Naomi Chu / Photo Assistant
Food/Beverage:
Liza Brown / Food Stylist
Tally Hayden / Food Stylist Assistant
Ashley Brice / Food Stylist Assistant
Production:
Brenda Whaley / Executive Producer
Emily Madigan / Production Assistant
Props:
Christine Sorich / Prop Stylist
Scott Coleman / Prop Stylist Assistant
Photographer:
Ren Fuller