Spotify
BRAND MANUAL
University of Wisconsin-Madison / Art 458: Graphic Design for Branding and Identity
Spotify Brand Manual
This project involved researching a brand and designing a rebrand along with a brand manual.
Designed on Adobe Illustrator and InDesign, Fall 2022
SPOTIFY:REWIND
This project highlighted Spotify's ability to share music from decades ago.
The 60s, 70s, 80s you name it.
"Rewind" implies how all you need to do is rewind the record and rediscover the music that inspires your favorites today. A "bring it back to the basics" type of event.
SOCIAL MEDIA
This campaign celebrates the way contemporary artists reimagine and reinvent music from the past. It's an homage to the classics, showcasing how today's creators draw inspiration from what came before, transforming it into something fresh and innovative for a new generation.
Pictured: Lana Del Ray’s cover of “Doin’ Time” by Sublime
A NEW SPOTIFY?
This new edition of the app falls back to our iPod Nano roots. Similar to the shape of a record, the new app design allows you to scroll and reach your destinations even faster. You won't even need to lift your finger, guaranteed smooth music and even a smoother user interface.
